Folgers Is Trying To Prove That They Are The Preferred Coffee In The U.S.

Folgers Takes On Starbucks

• Folgers is trying to prove that they are the preferred coffee in the U.S. 
• According to an independent taste test of coffee drinkers across 8 major U.S. markets, the majority of participants preferred Folgers Black Silk coffee over Starbucks French Roast.
• Big Village Insights conducted the double-blind taste test, which consisted of 399 qualifying adults. 
• The results show a statistically significant consumer preference for the taste of Folgers Black Silk over Starbucks French Roast. 
• Today, Folgers is launching a new campaign that leverages the claim that Black Silk is preferred over Starbucks French Roast.
• The brand is inviting people to put the claim to the test and try it for themselves.
• You can visit Folgers Taste Test to learn more.
• Who makes the best coffee?

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