Norman Whitfield was one of the architects of the Motown sound, from its early peak as a national label through its waning days of major chart success. More than that, however, Whitfield and his personal drive became an important part of the psychological dynamic of the label, often pushing Motown founder Berry Gordy to try out songs and sounds that he didn't fully appreciate himself, to their mutual benefit.Born in New York in 1943, Whitfield wasn't yet in his teens when R&B began exerting itself as a major musical force.
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